Team Members

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Dr. Michal Bitterman
CEO and Co Founder

(LL.B, M.Sc. 2007, PhD.); Michal is a certified lawyer, interned at the Ministry of Justice.  M.Sc. graduate of Master's Program of Strategic Leadership towards Sustainability from the Blekinge Institute of Technology in Karlskrona, Sweden. Ph.D. from the Ben Gurion University, focusing on Strategic Sustainable Development approach as a vehicle for Conflict Resolution. She is a co-founder and former chair of the Israeli Green Building Council (ILGBC), a non-profit organization which promotes the sustainable built environment in Israel. Michal was a consultant for the 15 self-governed cities of Israel on Climate Protection while working as sustainability lecturer at Bezalel Academy of Arts and design. Participates in national and international forums on sustainability issues and research and policy groups, writes and is frequently interviewed in the media on these issues. Voted amongst the 40 most promising young people in the year 2018, Globes.

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Liat Arbel
Head of Urban Sustainability

Bachelor of Social Science and M.A. in Democracy Studies (Interdisciplinary) from The Open University, Israel. Currently PhD student at Ben Gurion University, focusing on the theme of sustainability and trust in municipalities.

Liat worked in various social change organizations and as a corporate responsibility manager in big companies. She has vast experience in building cross sector partnerships, business development and assessment and measurement processes.

Liat has been operating as a city council member in Kiryat Ono since 2008.

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Vered Shapira
Sustainability Research and Planning
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With diverse experience of over 15 years in brand building, creative management and accompanying companies and organizations in strategic processes, image development and assimilation of brand language over time. Vered worked for international branding companies in Israel and the United States and has owned an independent strategic design studio since 2009. She holds a bachelor's degree in economics and management from Bar Ilan University, BFA in visual communication from the Academy of Art University in San Francisco and a master's degree in design and innovation.

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Nofar Shaham Salomon
Office Manager
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Nofar holds a bachelor's degree in special education and history from the Kibbutzim Seminar and a master's degree in social work from Tel Aviv University. Engaged in research and an article she published on the relationship between women and their mothers and daughters. Worked in a variety of roles in social organizations and also deals as a user experience (UX) feature.

More Co Founders

Ronny Daniel
Director of innovation, Founder
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(B.Arch, M.Sc. Strategic Leadership towards Sustainability); architect by training, consultant in various innovation groups that worked with the financial, health and infrastructure sectors.  Ronny led the Israeli branch of the OECD's Better Life Initiative, a cross cultural community engagement process. Ronny is working with the Green building council on R&D projects with companies, municipalities and universities and advising the governmental process of creating wellbeing and sustainability indicators system.

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    Tamar Harel
    Process and Graphic Design, Co-Founder
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    (B.Sc Biology, M.Sc. Strategic Leadership towards Sustainability); Tamar is a Change facilitator, pioneering the field of graphic facilitation and visual harvesting in Israel, and The Netherlands. Tamar worked on developing new ways for sustainability education in the Heschel Sustainability Center, a research analyst at Adkit, and is still a frequent contributor to design and facilitation of learning journeys for off-site training and events across Europe with  Think Visual.

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    Maya Milrad Givon
    Sustainability Transition lab, Capacity Building
    Co Founder

    (B.Sc. Biology, M.Sc. 2010); Maya is the former coordinator at the Israeli Union of Environmental NGOs, a coalition of NGOs which promotes Sustainable Development related policies, with a focus on climate change. Organizer and coordinator of the civil delegations to the UN climate and SD conventions. A former co-chair of Green Course, a nation-wide environmental NGO based on youth volunteers, a national campaign coordinator in Green Course and an active member of the Israeli Biomimicry Organization.

    Interns