top of page
באנר עם הדמיה של כדור הארץ מחולק לשטחים של צמחיה, מים, עירוני וכולי

Urban Sustainability Programs

Our urban sustainability programs are based on the Joyful Impact Theory. This theory posits that the best way to change behavior among people is through positive motivation and enjoyment. When the day-to-day lives of a majority of the adult population are busy, stressful and full of obligations, many of us tend not to pay attention to actions that can improve our lives in the short term and especially in the long term.

We invest most of our time and energy only in tasks that we see as necessary. For example, we make sure that no garbage is left in the house, but neglect to separate and recycle it; we make sure to bring enough food for the trip, but forget to clear away the leftovers and trash in a way that leaves our environment clean for those who come after us.

To turn the right behavior - which takes into account the environment in which we live and the people with whom we share it - into an integral part of our lives, the Joyful Impact Theory suggests that people function through pleasure.

תמונה של אישה קופצת בטבע

How can pleasure serve sustainability?

How can we use the Joyful Impact Theory to change human behavior in the public sphere? Make people feel responsible for the streets they walk on? Encourage them to throw waste into designated bins? Is it possible to create fun, physical interventions that will help people choose to behave differently?

We strive to integrate the need for behavioral change in the public space with the Joyful Impact Theory.. Accordingly, we believe that the way to generate ideas should be collaborative, multidisciplinary, and with involvement from the public. Our work method encourages positive and creative thinking that guarantee original outputs.


These are the principles that guide our work process:

Establishing criteria for development
Determining success indicators
Participatory engagement
Creative and non-judgmental thinking

We have built projects that are carefully-planned interventions in the public sphere, promoting the values of sustainability and aiming to influence the choices people make in their environment. We hope that people will make sustainable choices driven by positive motivation.

bottom of page